The winners from legal US sports betting are not only the lucky punters who hit six-figure wins from small bets on bizarre accumulators. Since the Supreme Court overturned PASPA one year ago in May 2018, sports betting has become a fast-growing industry.
It includes many players, large and small, all hoping to cash in on the trend. However, not all can win. Like the dot-com frenzy of the 1990s, many of the major players went bust.
But who will win in the race to establish sports betting across the US and who will lose?
From a cast that includes casinos, sports leagues, broadcasters, tech companies, payment processors, advertising companies, state lotteries and affiliates, we choose three big winners: The citizens of gaming states, the states themselves and the sports betting operators.
(The losers we leave to a second article.)