JACK Entertainment taps CLE brand for new advertising

Like buy-local themes at area markets, JACK Entertainment is tapping loyalty to Cleveland in its new advertising campaign - “JACK Loves CLE.”

The operator of both the JACK Casino in downtown Cleveland and the JACK Thistledown Racino in North Randall has launched print, digital, radio, TV and billboard advertising that directly targets hometown fans.

“I love Cleveland and Cleveland loves JACK,” personalties say at the close of one TV spot that ends with a few lines of Cleveland Rocks!, reminiscent of the music featured on the Drew Carey Show.

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