MGM Resorts International has signed a wagering partnership with Major League Soccer as it seeks to widen its reach to potential sports bettors.
MGM Resorts will become MLS’ first gaming partner, while Roar, the joint venture between MGM Resorts and GVC Holdings, will become its exclusive “official” sports betting partner, the Las Vegas-based company said in a statement Tuesday.
The partnership gives MGM Resorts and Roar access to “enhanced” league data for sports betting customers, television-visible signage at the more than 100 nationally broadcast games, as well as event opportunities in Las Vegas. The data and media exposure are nonexclusive. Financial terms of the deal were not disclosed.
Casino operators and sportsbooks have been seeking ways to promote their brands around the country and win new clients ever since the U.S. Supreme Court overturned a ban on wagering in most states in May.