For Farage and Brexit Pollster, a World of Gamblers and Gambling

The odds were long against the Leave campaign, but the men around Nigel Farage somehow came up winners.

Behind the luxury hotels lining London’s Park Lane, just across from a service entrance, Nigel Farage stood outside a squat office building streaked with soot. Britain’s famous anti-European Union campaigner was flanked by a couple of minor sports celebrities and two young women in matching dresses who held up a blue ribbon. Farage lifted a pair of scissors and paused with a smile, mouth agape, his face frozen for the cameras in a silent chortle.

It was Sept. 29, 2016, three months after the U.K.’s shock vote to exit the EU, and Farage was the guest of honor at the opening of a small bookmaking shop owned by a man who calls himself “the most exclusive private bookmaker in the world.” Ben Keith and his operation, Star Sports, specialize in high-end, high-profile clients. Keith, a diehard Farage supporter, was in the picture too, next to his idol.

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