One of the recent players in the U.S. gambling world has decided to join the National Council on Problem Gambling. GVC Holdings also plans to help fund a study to help researchers figure out the scope of problem gaming behavior. GVC is advocating companies put programs in place to encourage gambling for entertainment purposes only, rather than as an addiction.
Founded in 2004 in Luxembourg and headquartered on the Isle of Man, GVC has operations in more than 18 countries. GVC has rapidly expanded. It partnered with British sportsbook William Hill to buy Sportingbet. William Hill managed the sportsbook in Australia and Spain, while GVC managed the sportsbooks in the rest of the world. GVC also acquired the Bwin.Party website, and has managed to grow the site considerably. GVC also purchased Ladbrokes Coral, another sportsbook based in Australia. Recently, GVC and MGM Resorts International signed an agreement to offer sports betting at its resorts. This is in response to sports betting becoming legal across the United States. The company also owns PartyPoker and PartyCasino. GVC currently holds sportsbooks, as well as online casinos, poker rooms, and bingo parlors.