Rise in gambling ad spend fuels fears over impact on children

The gambling industry’s spending on marketing surged to £1.5bn last year, prompting renewed warnings about the impact on children, days after a report revealed a steep rise in the number of under-18 problem gamblers.

A study for GambleAware, the UK’s leading gambling charity, found that betting companies have increased their marketing spend by 56% since 2014, with five times more spent online than on TV commercials.

The industry now spends £747m on direct online marketing, £301m through “affiliate” website such as tipsters, £149m through social media and £234m on TV ads.

The £1.5bn total means that gambling adverts account for 8% of the total UK advertising market, which according to market research group Nielsen is valued at £19bn.

Read more here.