DraftKings Sportsbook Launches New Ad Campaign With Sir Charles In The Spotlight

Sir Charles, I presume?

This past week, DraftKings announced that Charles Barkley is the company’s spokesperson as it prepares to launch the Barkley-centered ad campaign on Monday.

Barkley said via a press release from DraftKings that he’s excited about participating in the campaign.

Ad campaign will focus on three different commercials

According to the information provided by DraftKings Sportsbook, there will be three commercials in the new ad campaign featuring Barkley and recurring DraftKings character Dr. Aftkings.

“The campaign was designed to demonstrate how DraftKings Sportsbook brings fans closer to the sports games they love by adding the fun and thrill of competition to their experience,” the press release stated. “It features TV spots and digital/social videos including DraftKings’ iconic character, Dr. Aftkings, who diagnoses fans suffering from a range of new sports-related disorders. The cure? DraftKings Sportsbook.”

Read more here.