Is this the future face of sports gambling?

A fat, Jewish kid from Chicago, by his own account, Robert Gorodetsky is also a 25-year-old college dropout who has emerged as one of the most compelling and controversial, albeit largely unknown, figures in sports.

He wears a black cap with white letters that spell GAMBLR., and like his personal logo with the missing “e" suggests, Gorodetsky is no ordinary betting man.

Sitting courtside at NBA games and behind home plate at Major League Baseball games. Canoodling with beautiful women, including a former Miss Utah and a former Miss California. Sharing photos of himself with athletes such as Odell Beckham Jr. and celebrities such as Drake. Using "gut instinct" to bet upwards of $100,000 on games. Winning and losing millions of dollars in what he calls "BigRobStyle."

In seven days of being shadowed by USA TODAY Sports in October and November, Gorodetsky wagered well over $1 million on a range of sporting events and tens of thousands of dollars more on blackjack and roulette.

He bets upwards of $350,000 on NFL Sundays, $100,000 on MLB games and tens of thousands of dollars on the NBA, WNBA, tennis, soccer and high school sports — even on “smoking hot” women whom Gorodetsky calls dimes. (Dimes, as in perfect 10s. Get it?)

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