A new study casts light on the tricks casinos use to keep people gambling
Don’t get too distracted by the flashing lights when making a big decision.
Most seasoned gamblers are likely aware that casinos keep things bright so there’s little difference between night and day, which causes people to lose track of time. But new research says other stimulating effects encourage gamblers to take more risks, and also adds to the growing body of research on tactics both casinos and retailers use to get people to spend money.
Lights and exciting jingles at a casino can encourage a gambler to make risky choices, according to a study published this week in The Journal of Neuroscience, a peer-reviewed journal. Such stimulating features can promote problem behavior, researchers from the University of British Columbia found.