Las Vegas casinos have a message for gamblers willing to blow away their entire paycheck or next month’s mortgage payment: Don’t do it.
“That is of absolutely no value to us at all,” said Alan Feldman, an MGM Resorts executive vice president. “There is no win in that for us. Our business is built on healthy customers enjoying themselves, their ability to afford it and their ability to return.”
Over the last few weeks, MGM Resorts has launched GameSense, a campaign that encourages responsible gambling. The program is featured at the company’s 10 hotel-casinos in Vegas, as well as other properties in Maryland, Michigan, Mississippi and New Jersey.