Some of Britain’s biggest gambling operators are targeting children with their favourite cartoon and storybook characters in online betting games, an investigation by The Sunday Times reveals today.
Operators are exploiting a loophole in the rules that allows them to promote games that appeal to children without breaching Gambling Commission rules. Stakes on the games range from 1p to £600.
The games — many of which can be played for free without registration or any age-verification checks — include Peter Pan on the Paddy Power website; Jack and the Beanstalk on the 888 website with a minimum bet of 20p and maximum bet of £200; and Moon Princess on the Casinoland website with a minimum stake of 20p and maximum stake of £100.
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