Peter Pan and friends hook children on web gambling

Lax regulation on internet betting is allowing cartoon characters to lure youngsters into virtual casinos

Two evenings a week Aaron Ludford, a bright and affable university graduate, makes a short trip from his home in Coventry to a community church hall. He sits in a group of adults of all backgrounds and introduces himself: “My name is Aaron and I’m a gambling addict.”

When he was just 14 Ludford started playing an array of online games that introduced him to simulated gambling, with jackpots of token coins. He became hooked on all forms of gambling, from lottery scratchcards and racehorse bets at bookmakers to virtual casino games.

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